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“DUCK DYNASTY”
MAKES NETWORK HISTORY
 

     The crew at Duck Commander has taken command of the airways too. They already had a pretty good thing going manufacturing game calls but now they’ve entered a new arena and seem to be taking the entertainment world by storm.

    Phil Robertson and family have carved out quite a niche in the waterfowling world but it’s not only duck hunters that are tuning in to their lifestyle but millions of viewers that have likely never been in a duck blind.

    The show that broke out of the outdoors and into the mainstream has now broken out of the mainstream and into history. The second season finale of Duck Dynasty was watched by 6.5 million viewers on Wednesday, December 5, becoming A&E’s most-watched broadcast in network history.

     It was “the network’s most-watched telecast of all time among all key demos, including total viewers, adults 18-34, 18-49 and 25-54,” according to a press release from A&E. Of those viewers, 3.9 million were adults in the target 18 to 49 demographic.

     The season finale was an hour-long Christmas edition. It scored a best-in-television 3 rating for reaching the advertiser-preferred audience between 10 and 11 p.m. In this second season, viewership of the show increased by 139 percent, pushing it into the top spot for Wednesday night cable shows.

Duck Dynasty represents the best of A&E’s unique brand of storytelling, showcasing authentic and engaging characters,” said Bob DeBitetto, President and General Manager of A&E Network and BIO Channel. “It’s extremely gratifying to see more and more viewers flocking to the series week after week.”

    “Duck Dynasty was also the most social show on cable Wednesday night. According to Trendrr.TV, Blufin Labs and Social Guide, the series had more total activity across all major social media platforms than any other telecast on cable for the night,” the press release continued. In addition, AETV.com had the highest number of page and video views in the site’s history the day after the episode aired.

    Duck Dynasty is produced for A&E Networks by Gurney Productions. Season three premieres in early 2013.

    The bearded boys from Louisiana are a sight for sore eyes. They’ve capitalized on red-neck living mixed with a dose of Cajun that has captured the attention of many Americans. To say they have a big following is an understatement.

    Clean cut and slick suits don’t fit their lifestyle. It’s more camou-clad and borderline grubby at times. Whatever it is they have going is taking them to new horizons…and all the way to the bank.

    No doubt these guys are rolling in the dough. That is, whenever they aren’t rolling in the mud. It’s Duck Dynasty and the envy of many slick suit wearing individuals who wish they had come up with the idea and format.

    Truth is, these guys are having fun and making tons of money just being themselves. They don’t give a quack what others think either. Why should they? They seem to have all their ducks lined up and headed in the right direction.